Services · Content
Content a model can understand and cite
If you already have a website, we restructure it so language models understand your entities, your authority, and why they should cite you instead of your competitors.
What it involves
This isn't about writing more, it's about writing in a way a generative system can extract and synthesize with confidence: direct answers to specific intents, verifiable proprietary data, clear definitions, and a structure that separates ideas well.
We also work on entity consistency (who you are, what you offer, where you operate) across the whole site, because a model that can't clearly identify your brand is unlikely to cite it accurately.
Data
What moves the needle according to the available evidence
There are still few controlled studies on this, and they deserve the caution a field this young calls for. These are the ones with published methodology.
| Metric | Figure | Context |
|---|---|---|
| Visibility improvement from adding citations, statistics, and verifiable data | Up to +40% | A study with roughly 10,000 queries across 9 datasets (GEO-bench) that tested specific content optimization techniques for generative responses. |
| AI Overviews on well-defined informational queries | 92% on average | Versus 15% for purely local-intent queries, according to the same field study: clear informational content has far better odds of feeding a generative answer. |
| URLs cited by AI assistants that rank in Google's top 10 | 12% | Being cited and ranking well aren't the same thing: content needs to be citable on its own merits, not just well positioned. |
GEO: Generative Engine Optimization
Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande · 2023-2024
arxiv.org/abs/2311.09735The Prevalence of AI Overviews in Local Search
Whitespark (Miriam Ellis) · May 2025
whitespark.ca/blog/case-study-the-prevalence-of-ai-overviews-in-local-search/AI search overlap: how much do AI citations match Google rankings
Ahrefs (Brand Radar) · August 2025
ahrefs.com/blog/ai-search-overlap/What's included
- 01Audit of existing content against your customers' real questions
- 02Page restructuring to directly answer a specific intent
- 03Definition and consolidation of entities (brand, product, location)
- 04Incorporation of proprietary data, examples, and verifiable evidence
- 05Structured data consistent with the visible content
- 06Recommendations for new citable pages or resources
Who it's for
For businesses that already have a website and content, but suspect it's written to convince a reader, not for a model to understand and cite accurately.
What we don't promise
There's no universal formula for structure or length that guarantees a citation: the available studies show trends, not fixed rules, and the field shifts with every model update.
The work improves the odds of being understood and cited; it can't fix or predict a specific response from any assistant.
Shall we review your current content?
We start by seeing what AI says about your brand today, and why.
Request a visibility audit