About ArribaIA
Eduardo García Romera
Founder and technical lead at ArribaIA
ArribaIA is an agency specialized in technical SEO and GEO (Generative Engine Optimization), founded by Eduardo García Romera and based in Dénia, working remotely with clients across Spain. We're a small, steadily growing team, which lets us keep a direct relationship with every client without giving up the technical rigor of a specialized agency.
Who's behind it
Eduardo García Romera is a software engineer and full stack developer. Before founding ArribaIA, his work centered on web development and the technical side of SEO: performance, architecture, structured data, and everything that makes a site easy to crawl and index.
As AI assistants emerged as a search channel, he started applying that same technical discipline to GEO: helping language models understand what a brand is, what it offers, and why it should appear in their responses.
That technical approach is what ArribaIA runs on today. As the team grows, we keep the same standard: every hire answers a real project need, not a desire to grow for its own sake.
We've worked directly on the two case studies published on this site, Glukkies and Vosvil, handling both the web development and the local SEO and GEO strategy.
How we work
- 01We don't promise rankings or guaranteed recommendations: nobody fully controls a third party's language model.
- 02We measure with real data, distinguishing what's audited from what's estimated, instead of relying on one favorable screenshot.
- 03We always start with the technical fundamentals before chasing whatever tactic is trending.
- 04We're transparent about what's a proven fact and what's still a working hypothesis.
Professional profiles
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