Services · Audit
What does AI know about your brand?
Before working on any GEO or local SEO strategy, you need to know where you show up today, with what information, and against which competitors.
What it involves
We analyze how ChatGPT, Claude, Perplexity, and Google's AI Overviews answer the questions that matter most for your business, and compare those answers with what appears today on your website and in your external sources.
The result is an honest snapshot of your starting point: what's being said about you, which sources the models use, and which technical and content priorities make the most sense to tackle first.
Data
Why it's worth auditing now
Ranking on Google and visibility in AI assistants are no longer the same thing. Here's the data behind that claim.
| Metric | Figure | Context |
|---|---|---|
| URLs cited by AI assistants that also rank in Google's top 10 | 12% | Across an analysis of 15,000 long-tail queries, only 12% of the URLs cited by ChatGPT, Gemini, and Copilot for a given question also appeared in Google's top 10 for that same question. |
| Overlap on Perplexity | 28.6% | The highest of the assistants analyzed in that study, and still less than a third. |
| Year-over-year growth of AI-referred traffic to retail | +138% (May 2026) | Across more than a trillion analyzed visits to US retail websites: visibility in AI assistants already generates measurable traffic, and it's growing fast. |
AI search overlap: how much do AI citations match Google rankings
Ahrefs (Brand Radar) · August 2025
ahrefs.com/blog/ai-search-overlap/AI-driven traffic surges across industries
Adobe Analytics · June 2026
business.adobe.com/blog/ai-driven-traffic-surges-across-industriesWhat's included
- 01Definition of the queries relevant to your business
- 02Brand presence analysis across ChatGPT, Claude, Perplexity, and AI Overviews
- 03Comparison against your direct competitors
- 04Review of existing mentions and citations
- 05Analysis of the sources models use about your brand
- 06Detection of errors or inaccuracies about your company
- 07Basic technical audit (crawling, indexing, structured data)
- 08Prioritized roadmap of next steps
Who it's for
For any business that wants to understand, with data instead of impressions, how AI sees it today before deciding where to invest.
What we don't promise
The audit is a snapshot of a specific moment: generative models' responses change over time, by platform, and depending on how a question is phrased, so it doesn't replace ongoing measurement.
The exact scope depends on the size of your website, the platforms to analyze, the markets, and the competition, so we don't quote a fixed price without knowing your case first.
Let's start by knowing where you stand
Tell us about your business and which platforms you'd like us to analyze.
Request a visibility audit