Services · Local SEO
Get found in Dénia and the Marina Alta
We work on your business's local presence so it shows up in proximity searches and, increasingly, in AI assistant responses when someone searches for what you offer in your area.
What it involves
Local SEO still rests on the same fundamentals as ever: a well-maintained Google Business Profile, consistent contact details, and a content architecture that makes clear where and who you serve.
We add a GEO layer on top: the same structured, consistent information that helps Google also helps an AI assistant understand who you are, where you are, and why you should show up when someone asks about a business like yours in your area.
Data
What the research says about local search and AI
Local SEO is still decided mostly in classic results, not generative answers. Here is what the available data shows.
| Metric | Figure | Context |
|---|---|---|
| AI Overviews on direct local-intent queries | 15% on average | In a study of 540 queries across 3 US cities and 6 local sectors (plumbers, dentists, lawyers...), the AI Overview appeared in only 15% of purely local-intent queries, versus 92% for informational queries. |
| Local map pack (3-pack) | 39% on average | The classic map result still appears in more local queries than the AI Overview, according to the same study. |
| Google's requirement to appear in its AI features | Being indexed in Search | Google confirms there are no special optimizations for AI Overviews or AI Mode: the same long-standing technical requirements and best practices apply. |
The Prevalence of AI Overviews in Local Search
Whitespark (Miriam Ellis) · May 2025
whitespark.ca/blog/case-study-the-prevalence-of-ai-overviews-in-local-search/AI features and your website
Google Search Central · 2026
developers.google.com/search/docs/appearance/ai-featuresWhat's included
- 01Review and optimization of your Google Business Profile
- 02Consistent name, address, and phone number across directories and your own pages
- 03Service page and coverage area architecture
- 04Review and social proof strategy
- 05Relevant local links and mentions
- 06Measurement of forms, calls, and contacts generated
Who it's for
For businesses with a specific service area (Dénia, the Marina Alta, the Costa Blanca) that depend on nearby people finding them and getting in touch, calling, or booking.
What we don't promise
We can't guarantee a specific position on Google or that an AI assistant will always recommend you: it depends on the platform, the competition, and factors no agency fully controls.
What we do is work methodically on the fundamentals that increase the odds of showing up, and measure progress with real data instead of one-off screenshots.
Want to know where you show up today?
We start with a visibility audit to see where you stand.
Request a visibility audit