ArribaIA

Services · Technical SEO

GEO is built on top of SEO, not instead of it

We keep ranking on Google because it still matters, and because much of the infrastructure AI assistants rely on depends on indexes, crawling, and quality signals that are, at their core, SEO.

What it involves

We work on crawling and indexing, load speed, information architecture, internal linking, structured data, and overall technical health: the fundamentals that have sustained Google rankings for years.

It's not a separate phase disconnected from GEO. It's the foundation it rests on: if content isn't crawled or indexed well, no AI assistant connected to the web will be able to find it, no matter how well it's written.

Data

Why the technical foundation remains a necessary condition

Necessary, though not sufficient: being indexed doesn't guarantee a citation, but not being indexed rules you out outright.

MetricFigureContext
Google's requirement to appear in AI Overviews or AI ModeBeing indexed and eligible in SearchA direct quote from Google: there are no additional requirements to appear in its AI features, and no special optimizations; the same technical requirements and long-standing SEO best practices apply.
URLs cited by AI assistants that rank in Google's top 1012%Across 15,000 analyzed long-tail queries: being indexed and well structured is the entry point, but the top 10 alone doesn't guarantee the citation.
AI crawlers that execute JavaScriptNone, except Google-ExtendedGPTBot, ClaudeBot, and PerplexityBot don't execute JavaScript when crawling: a classic technical indexing problem that, left unresolved, also blocks AI visibility.
Official documentation

AI features and your website

Google Search Central · 2026

developers.google.com/search/docs/appearance/ai-features
Professional analysis

AI search overlap: how much do AI citations match Google rankings

Ahrefs (Brand Radar) · August 2025

ahrefs.com/blog/ai-search-overlap/
Professional analysis

The rise of the AI crawler

Vercel & MERJ · December 2024

vercel.com/blog/the-rise-of-the-ai-crawler

What's included

  • 01Technical audit of crawling, indexing, and architecture
  • 02Review of robots.txt, sitemap, and access for relevant crawlers
  • 03Speed optimization and Core Web Vitals
  • 04Internal linking and content hierarchy
  • 05Structured data consistent with the visible content
  • 06Fixing errors that limit indexing

Who it's for

For businesses with an existing website carrying technical problems, before investing in any more advanced content or GEO strategy.

What we don't promise

Fixing the technical foundation doesn't guarantee a specific ranking or a citation from any assistant: it's a necessary condition, not a sufficient one.

The scope depends on the actual state of your website, so we don't quote a fixed price without auditing it first.

Shall we review your website's technical foundation?

We start with a visibility audit to see where you stand.

Request a visibility audit